Starbucks DIY Barista Kit*

*Brand Extension Proposal

At the height of the pandemic, there was nothing customers wanted more than the comfort of their Starbucks coffee that they used to get on their commute to work. To encourage people to stay at home, save lives, and have a sense of normalcy, Starbucks launched the DIY Barista Kit. Whip up your favorite drinks and be your own barista with a box that contains:

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• Instructions for how to make drinks

• Ingredients that Starbucks uses in-store, such as specialty syrups or coffee (available in either K-Cup or standard coffee grounds)

• A limited-edition reusable cup

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With many themed boxes to choose from (holiday blends, hot or cold drinks, and Frappuccino/non-coffee) and the ability to turn the DIY Barista Kit into a subscription service, this is the perfect gift for the Starbucks addict in your life. 

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